Have You Heard of SHOEFITR - 3D Tech that Match Your Shoe Size Online

      

Shoefitr, a startup based in Pittsburgh that has developed 3D technology to help match online shoppers with shoes that will fit them better. 

Founded in 2010 by Matt Wilkinson, Nick End, and Breck Fresen — all college athletes — Shoefitr uses 3D technology that it developed in house to scan shoes both inside and out to have the most accurate information. It then has keeps a big database for each customer where it is able to match up a customer’s own specific stock against the wider world of shoes for compatibility.

Shoefitr estimates that its technology has a direct effect of customer satisfaction with what they end up getting, with the number of shoe returns decreasing by 20% for businesses that have implemented its technology. 

Shoefitr’s technology works in a couple of different ways.

First of all, customers enter their own shoe size and your current shoe model, and then Shoefitr matches up this data with shoes in its database to recommend which size and shoe models would give you a similar fit.

As anyone who has bought shoes knows, your actual size can vary a lot depending on the brand and shoe type, and even country where the shoe is made. Shoefitr estimates that a specific size can be “wrong” 45% of the time.

Second of all, it takes into account lots of different variables such as shape, sole thickness, weight and so on, giving you comparisons against your current pair.

All of this helps online shoppers connect with more accurate shoe recommendations.

Shoefitr raised $1.3 million in funding from Vital Venture Capital, Innovation Works and the AlphaLab incubator.

Amazon has purchase purchased Shoefitr recently.